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Grow business
Grow business

5 steps to grow your business

Start a new business is not a difficult task. The main and difficult part is, How to grow a business? and how to maintain growth? You should always focus on the growth of business and yourself too. Harvesting seeds inland is not tough

But Care of that seed or plant is an important thing. Like to grow a plant you have to give proper water, fertilizer, sunlight etc. Yes, Marketing strategies, target customer, expansion are your water, fertilizer, the sunlight of a seed that you plant as a business

The toughest time is when your all experienced competitor fight with you and trying to press down your business and your mental strength, But don’t worry your unique marketing strategies and USP can beat everyone

 

Marketing strategies steps that will help you to beat your competitors are

 

  1. Competitor analysis 

Analysis of your competitor is the first and important step in marketing strategies. To beat enemies you must always know their strength and power. You should always know the weakness and strength of your competitor. So you always kept an eye on your competitor, his products, offers, supply chain, etc. Then only you can able to understand your competitors and able to beat them

 

  1. USP 

You should always be unique and different from your competitor, mainly in the perfect competition phase. USP (unique selling proposition) is the concept where you can define your brand and product as different from a competitor and how it’s helpful your products are. products Usp is the strongest positive point to attract your customer.

A perfect eg of USP is Amazon. Amazon has many competitors like snapdeal, flipkart etc every e-commerce company take 4- 5 days to deliver a product. And then Amazon builds their USP and start same-day delivery. No other company even thinks that to beat Amazon in their USP

 

  1. Target audience 

In the world of 7 billion humans, not everyone is your customer. And try to sale everyone is the biggest foolish thing. Every business has an age group, demographical area, gender determination, interest & behaviour etc. So the thing is Find your target audiences and then try to sell the product.

 

  1. Marketing Strategies on paper

In this step, think about strategies to sell the product to your selected audiences. And write it down on paper, with proper descriptions. So you will get a clear idea of your strategies and get confidence to apply on business. If those strategies get success on paper then only applies on business otherwise make some new.

 

  1. Analysis 

Last but not least, after applying all steps in business. Analysis of the whole process of business. Find out the pros and cons of the whole process and correct them with new strategies of the target audience and sell a product.

 

In the whole process of business growth, every step has an important role. This is a cycle of business growth, which can continue the cycle. Because the growth of life never ends. According to era, techniques of every step might be changed, but the process will remain always the same.

 

 

Sales vs Marketing
Sales vs Marketing

Sales And Marketing

Both sales and marketing have same motive i.e high revenue & high profit of organization and awareness of brand or product among whole market. Result of both activity is same but the process is totally different.

In sales, a seller have to go to the consumer and try to convince or manipulate him about your brand and product. Sometimes if a person don’t show interest in your product then you have to force him/her to buy your product ( with offers, positive reviews, etc.). Sales is the time consuming activity.

And, in marketing you have to just do ads and promotion on TVs, Social media, Banners and etc. so whenever a needy person gonna see your ad or promotion then he/she automatically become your customer. You don’t have to force him/her to purchase your product. you just have to manipulate him/her with your ads. But the condition is, your ad or promotion should be very creative that it directly hit the emotion of person. Marketing is less time consuming activity.

Sales and marketing both are equally important for your brand and product. Some people doesn’t get affect from creative ads so then you should have to force him/her to buy your product. Marketing is the earlier step of selling.

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